Hi – I’m Elin, a brand and lifestyle photographer based in Norrköping, Sweden. My approach to photography is quite simple. I love creating stories from moments happening right in front of me, documenting the beauty of real life. I also help brands by creating compelling visuals that will impact and elevate their business.

This blog is about photography, which obviously is what I’m most passionate about – and how I made it my profession. But also about my journey to find my home, whether it’s in Marbella, where I’ve spend most of my adult life, or in Sweden where I grew up.
It’s also a glimpse in my everyday life and about the pursuit of managing my own time and having a quiet and stress free life.